bobsleigh
We were delighted to help the British Bobsleigh Team in its pursuit of gold by designing its 2021 BMW IBSF World Cup livery for both the two- and four-man bobsleighs.
The design had to give the sled real presence on the ice; one that looked every inch worthy of a gold medal as it sped down runs at speeds nearing 100mph.
design story
Our design team took the national colourways and applied them with an angular design to replicate the feeling of 5Gs of force breaking across the front of the sled on every run.
Look good. Feel good. Race good. All CALLUM projects have a collaborative design process. In this project, the crew and coaches were part of the design development journey. By working closely with the team, we were able to incorporate team language and phrases into the design to help the team feel at home in their quest for gold.
"The design is really different to anything we've had before, a real statement of intent. If you feel good, you race good.”
- Lamin Deen, British Bobsledder.
We create stories that stir the imagination.