CALLUM colour of the year

The CALLUM Colour of the Year is the first in what will become an annual forecast of colour trends from CALLUM’s growing team of colour, material and finishes experts. Inspired by recent projects, the team has redefined its approach to colour, centring on its impact and the emotional responses colour can evoke. By selecting a signature shade for the year ahead, the brand anticipates and influences design trends while demonstrating its creativity and innovation, reinforcing its position as a forward-thinking leader in design.

feel it before it’s real

We design, we engineer… we are experts in colour, material and finish!

At CALLUM we have a team of Colour, material, and finish (CMF) experts who work closely with both Design and Engineering bringing clients ideas into reality. With expertise across across multiple sectors including Automotive, Transportation & Mobility, Product Design, Consumer Electronics, and Interiors.

Colour, material, and finish are essential elements of the CALLUM design philosophy. Exceptional CMF can elevate a product from good to great. Every tactile interaction a user has with a product can benefit from the thoughtful expertise of a CMF designer.

CMF is embedded throughout our entire CALLUM design process. Our CMF designers are involved from the very beginning, working with you to define the brief and strategy.

The smallest details have the power to bring big ideas to life. By drawing on relevant trends and positioning your brand to resonate with your target audience, we can express your brand or product through colour, material, and finish. We also ensure that your strategy and CMF work seamlessly together for every product or service we create.

CMF services we offer:

• Trend Analysis: Research and identify emerging colour, material, and finish trends to keep the product relevant and appealing.

• Brand Alignment: Tailor design choices to reflect and enhance the client's brand identity and values.

• Colour Strategy: Develop a colour palette that resonates with the target audience and aligns with the product’s purpose.

• Material Selection: Choose sustainable and innovative materials that enhance both aesthetics and functionality.

• Finish Development: Design finishes that add texture, durability, and uniqueness to the product.

• User Experience Enhancement: Ensure design elements contribute to a cohesive and engaging user experience.

• Sustainability Focus: Integrate eco-friendly materials and practices, aligning with modern sustainability goals.

• Market Differentiation: Create a distinctive design that sets the product apart from competitors in the market.

Ready to make your ideas real? lets talk.

Enquire here… hello@callumdesigns.com